NPV partners with a network of 36 student content pages reaching the university population across Britain and Ireland. Built for brands that want to be where university students actually pay attention.
Brands we've worked with
Tutorvate
ShareHQTutorvateShareHQ02 — Approach
We partner with the entertainment and content pages that students follow, share and check daily. These are the accounts that already command attention on their campus. For a brand, that means reaching students through a voice they trust rather than an ad they scroll past.
The pages we work with are culture first: humour, campus life and relatable content. Followers opt in because they enjoy it, so branded placements land inside content people are already engaged with rather than interrupting it.
One partner, 36 campuses. Run a single national campaign or target specific universities, cities or regions. Either way it is one point of contact, one booking, one report.
03 — Performance
A snapshot of what the network produces in a single month across all 36 pages.
Source: aggregated Instagram analytics, May to Jun 2026.
04 — Engagement & proof
Of every person our content reaches, nearly 1 in 20 likes, comments or shares it. On Instagram, where the typical post sees low single digit engagement against reach, that is the mark of an audience genuinely paying attention rather than just scrolling.
Comparison
Engagement rate calculated as total interactions (likes, comments and shares) divided by accounts reached. Instagram benchmark range from industry reporting, 2026. Shares are the strongest organic signal because they spread content to audiences beyond the network.
05 — Comparison
The same student you reach through a paid Meta ad can be reached through content they already follow and trust, with native placement and far higher engagement than a sponsored post.
Option A
Typical UK Instagram CPM. Reaching 21.6M would cost roughly £648,000 in ad spend.
Sponsored posts are skipped or clicked. Most viewers scroll straight past a labelled ad.
Option B
Simple per page pricing with no auction or minimum ad spend.
Meta cost figures based on 2026 UK Instagram CPM and click through benchmarks. Reach equivalence is illustrative. Actual paid results vary by audience, creative and auction conditions.
06 — Get started
Tell us your product and your goals, and we will build a campaign across the pages that fit best.
